How to Let a Client Go
Nearly everyone keeps a client too long, for a reason that is entirely rational and entirely wrong: the revenue is visible and the cost is not.
When a Job Grows After You Quoted It
Nobody asks you to do 40% more work. They ask for one small thing, eleven times, and each one is genuinely small. That is why it is hard to stop and why it costs so much.
How to Raise Your Prices Without Losing Half Your Customers
Almost everybody waits too long, then raises too much at once, then apologizes for it. Done properly a price increase costs you a couple of clients and buys back a day a week.
One Client Is a Quarter of Your Revenue. That Is Worth Knowing.
The best client you have is also the largest single risk in the business, and the two facts are the same fact. Most people never measure it, because it only appears when the year is totaled in one place.
How to Keep Track of Clients Without Buying a CRM
Most CRM software is built for a sales team chasing deals. A service business with forty recurring clients has almost the opposite problem, and needs about six things - none of which require a subscription.