How to Write a Quote That Wins the Job
Most quotes are not lost on price. They are lost on arriving four days late, being one bare number with no context, and never being followed up.
How to Quote a Job You've Never Done Before
The instinct is to guess a number and hope. There is a better method, and it starts by refusing to treat the job as one unknown thing.
What to Do When Someone Says You're Too Expensive
"That's more than I expected" is four different sentences wearing the same clothes, and only one of them is about your price. Discounting on the spot answers all four the same way, which is why it works so badly.
When a Job Grows After You Quoted It
Nobody asks you to do 40% more work. They ask for one small thing, eleven times, and each one is genuinely small. That is why it is hard to stop and why it costs so much.
A High Win Rate Is Not Automatically Good News
If you win every job you quote, that is not proof you are good. It is usually proof you are cheap - and it is one of the few business numbers where a lower figure can be the healthier one.