A High Win Rate Is Not Automatically Good News
If you win every job you quote, that is not proof you are good. It is usually proof you are cheap - and it is one of the few business numbers where a lower figure can be the healthier one.
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If you win every job you quote, that is not proof you are good. It is usually proof you are cheap - and it is one of the few business numbers where a lower figure can be the healthier one.
Occasional notes on running a small business without a back office — what the numbers actually say, and what to do about them. No schedule, no filler.